The UK hotel market is very active on Twitter as it was shown end of May. Is the French hotel market has similar tastes for Twitter engagement with their customers?
Let's look at the unofficial ranking of French hotel chains and Twitter.
Accor Hotels is still leading the race with more than 3,600 folllowers. Relais & Chateaux is the brand who shares the most information via Twitter with more than 1,000 tweets so far. The biggest progression in terms of followers is Grandes Etapes Francaises. And Best Western is the account who follows the most people on the Social Media platform with more than 1,000 accounts.
New entry is Stars Hotels part of the JJW hotel group. Note that accounts with a * means the Twitter account is not anymore managed with no recent tweets.